TASK:
Drive awareness and relevance of Ensure, given the fact that it is assumed to be a product for the elderly and/or when you have a problem. Position the brand more relevantly to younger shoppers and consumers, promoting everyday energy, strength and immunity as the core benefits.
SOLUTION:
- Elevating the brand with a strong reason to believe, inherently linked to its own brand name “Ensure”, giving shoppers the reassurance, they need to enjoy a stronger, energy-filled every day.
- Reframing value for shoppers by showcasing the consumption “equation”, allowing us the ability to have more relevant and meaningful shopper stories to persuade and recruit new users.
*films are for illustrative purposes only and created for presentation purposes only.
TASK:
Drive awareness and educate consumers and in particular moms with babies and toddlers on the harmful effects of palm oil which can be found in almost all consumer goods consumed by humans. Devise a campaign to educate moms whilst negating a regulated category in terms of communications and advertising.
SOLUTION:
Dramatise and bring to light the effects of palm oil on our digestive system. Remind people about the negative impact of palm oil in general and get them to review labels on their products to see what ingredients and potentially harmful substances are contained in them. Prompt mom at shelf in the GUM category to turn the tin and review ingredients and ensure she gets the inside scoop on the harm of palm oil in baby formulas.
TASK:
Drive awareness and educate moms on the harms caused by palm oil contained in most GUM milks in the category.
SOLUTION:
Reassure mom on the benefits of Similac Kid®. Which is free from palm ensuring that her toddler's digestion is unaffected by constipation and cramps.
- Educate on the support on digestion and the fact that a happy tummy leads to an assured and happy mummy.
