Rethink shopper positioning to drive category growth.
TASK:
Develop a unique positioning for RETHINK CBD oils and tablets range that would drive category growth and a shift in purchase behaviour by getting shoppers to RETHINK and RECONSIDER how they treat symptoms of pain, anxiety and sleep. Don't just treat symptoms, treat the system.
SOLUTION:
Category proposition development for brand.
Segmentation by need state and solution to pain treatment (CBD = better alternative).
Shopper/digital toolkit for retailer implementation.
Toolkit POS elements (merchandising).
