Pediasure:
Problem: Our product is positioned as a conditions-based product catering for children with stunted growth.
Brief: How do we reposition our brand and communicate benefits beyond just stunted growth and condition-based communications when we have benefits in overall nutrition that can compete with the FMCG wellness category in totality?
Answer: Just keep Growing, dramatise a corner stone of this brand that could transcend its conditions-based credentials into competing in the wellness, nutrition and vitamin categories and gain appeal to a broader audience of mothers.
*films are for illustrative purposes only and created for presentation purposes only.