Pediasure: 
Problem: Our product is positioned as a conditions-based product catering for children with stunted growth. 
Brief: How do we reposition our brand and communicate benefits beyond just stunted growth and condition-based communications when we have benefits in overall nutrition that can compete with the FMCG wellness category in totality?
Answer: Just keep Growing, dramatise a corner stone of this brand that could transcend its conditions-based credentials into competing in  the wellness, nutrition and vitamin categories and gain appeal to a broader audience of mothers.
*films are for illustrative purposes only and created for presentation purposes only.
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