Overview
The Ridge is a spacious development by Craft Homes, located in Hazeldean, Pretoria.
The Ridge is a spacious development by Craft Homes, located in Hazeldean, Pretoria.
Challenge
Stands at the Ridge weren’t selling due to a tough economic climate.
Stands at the Ridge weren’t selling due to a tough economic climate.
Solution
Instead of just selling a stand, we created a campaign that sold the benefit of having more space.
Instead of just selling a stand, we created a campaign that sold the benefit of having more space.
The Ridge Campaign Results
Sales growth of 150%
Before Launch
Craft Homes sells on average 4 stands annually between 2015 - 2017. 64 stands still needed to be sold since the start of the development in 2008
After Campaign
Craft Homes sells 30 stands between March 2017 and June 2017, a growth of 150% in sales, generating R17 million in sales for our client.
Campaign at a glance
Total spend: R1 000 600 | Total sales: R17 000 000
ROI: 1:17
