Overview:
Key opinion thought leadership is an important word of mouth influence in the child nutritional category, with many moms first seeking information from this source, and then other mom-to-mom peer groups.
The brief:
Can we create an engaging, two-way engaging conservation between Kath Megaw (Paediatric Dietician) and mom-influencer Hayley Malan in such a way and format that doesn’t feel like yet another ad?
The solution:
MomTalk, a first-of-its-kind educational, content series unpacking sticky conversations that moms have always wanted to know, but in a relatable manner. Shifting the idea of key opinion leaders talking to the audience to them talking with the audience.
