Problem: Our product is positioned in conditions-based category, predominantly sitting upstream in hospital-based nutrition and feeding spaces
Brief: How do we reposition our brand and communicate benefits beyond upstream scope and compete within the FMCG wellness category specifically with our superior protein usp in totality?
Answer: Fill your life, dramatise a corner stone of this brand that could transcend its conditions-based credentials into competing in the wellness, nutrition and vitamin categories and gain appeal to a broader audience of adults seeking nutrition's-based wellness solutions to better their quality of life.
*films are for illustrative purposes only and created for presentation purposes only.