Overview
Craft Homes (previously Sable Homes) is a residential developer specialising in quality homes ranging from modern bachelor apartments to family-sized homes.
Challenge
With a change in ownership, the company could no longer trade as Sable Homes. The company required a new name, positioning and identity.
Solution
Craft Homes. A residential developer that puts people at the heart of every home they develop. Part of launching the new brand meant creating collateral that connected with the most important stakeholders: the staff.
