THE BRIEF:
Haleon approached us to develop a campaign for Centrum Silver, targeted at experts, bringing to life the new news from a global study, showcasing the positive effects Centrum Silver has cognitive performance, asking experts to THINK AGAIN about the role of a multivitamin.
Campaign mandatories:
Provocation - asking questions & challenging the status quo.
Unexpected - to capture hearts and minds – data is great but we need people to FEEL something to change behaviour
Scientific - everything is underpinned by evidence & clinical trial data
THE SOLUTION:
Experts are people too. With that in mind and staying to true to Haleon’s purpose of “Health with Humanity”, we delivered an expert-focused campaign that brought to life the very real consequences of cognitive ageing, connecting with health care professionals through a highly unexpected and emotional angle, all rolled out across multiple channels and different markets.
Experts are people too. With that in mind and staying to true to Haleon’s purpose of “Health with Humanity”, we delivered an expert-focused campaign that brought to life the very real consequences of cognitive ageing, connecting with health care professionals through a highly unexpected and emotional angle, all rolled out across multiple channels and different markets.
