THE BRIEF:
Develop an expert-focused campaign highlighting Calpol Tablets’ fast-acting, disintegrating technology.
Develop an expert-focused campaign highlighting Calpol Tablets’ fast-acting, disintegrating technology.
THE CHALLENGE:
For many years, Panodo has been the GPs choice when it comes to paracetamols. So, how exactly do you position Calpol Tablets as not just another paracetamol but a far more superior product?
For many years, Panodo has been the GPs choice when it comes to paracetamols. So, how exactly do you position Calpol Tablets as not just another paracetamol but a far more superior product?
THE SOLUTION:
Seeing is believing. We built our very own demo kit which reps used to showcase the time it takes for standard paracetamol to disintegrate vs. Calpol Tablets.
Seeing is believing. We built our very own demo kit which reps used to showcase the time it takes for standard paracetamol to disintegrate vs. Calpol Tablets.
